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Musk declares dearer subscription for ad-free Twitter


BSS/AFP

22 January, 2023, 09:30 am

Final modified: 22 January, 2023, 09:30 am

Elon Musk’s Twitter profile is seen on a smartphone positioned on printed Twitter logos on this image illustration taken April 28, 2022. REUTERS/Dado Ruvic/Illustration

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Elon Musk's Twitter profile is seen on a smartphone placed on printed Twitter logos in this picture illustration taken April 28, 2022. REUTERS/Dado Ruvic/Illustration

Elon Musk’s Twitter profile is seen on a smartphone positioned on printed Twitter logos on this image illustration taken April 28, 2022. REUTERS/Dado Ruvic/Illustration

Twitter boss Elon Musk introduced in a sequence of tweets Saturday that the corporate’s subscription service would present much less promoting to customers, together with an ad-free tier.

The announcement comes because the social community has confronted main financial uncertainty since its takeover by Musk in October.

“Adverts are too frequent on Twitter and too huge. Taking steps to deal with each in coming weeks,” Musk posted to his Twitter account Saturday.

And for individuals who select it, “there might be a better priced subscription that permits zero adverts,” Musk added.

That will be a radical change in enterprise mannequin from Twitter, which has up to now relied on focused promoting to generate income, earlier than launching a paid subscription service in mid-December.

However promoting has been a query mark for Twitter these days, after Musk fired about half of the corporate’s 7,500-strong workforce late final 12 months. The transfer sparked concern that the corporate was insufficiently staffed to hold out content material moderation and spooking governments and advertisers.

Musk stated his technique was to massively scale back prices whereas build up income, and {that a} new subscription service referred to as Twitter Blue, which grants customers a sought-after blue verification tick for a charge, would assist attain that purpose.

The service prices $11 a month in the US and is obtainable on Apple’s iOS and Google’s Android cellular working programs, in response to a web page on the corporate’s web site.

Net subscriptions are additionally obtainable for $8 monthly or, at a reduction, $84 per 12 months.

Twitter Blue is at present obtainable in the US, Canada, Britain, New Zealand, Australia and Japan.

Musk-led Twitter has been riven by chaos, with mass layoffs, the return of banned accounts and the suspension of journalists vital of the South African-born billionaire.

Musk’s takeover additionally noticed a surge in racist or hateful tweets, drawing scrutiny from regulators and chasing away huge advertisers, Twitter’s primary income.





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